If you’re like most attorneys, you probably want your law firm’s website to rank at the top of Google’s search engine results pages (SERPs). Of course you do, because that means more people will be able to find your law firm. This will bring more business your way, and ultimately keep your bank accounts from going negative.
However, just because you want something doesn’t mean it’s going to happen. You’re going to have to put in the work, which means following good SEO practices to shoot your law firm’s website to number one. So, you’re willing to work to get the job done, but what do you need to do to make sure that your website reaches the top?
Anyone who knows anything about SEO knows that keywords are important in getting your web pages to rank. It’s not so much that you need to have the exact same word numerous times on a page; rather, it’s important that every word on your page is relevant to your law practice and the page in particular.
For instance, if you’re trying to reach an audience of car accident victims, you must make sure that you’re using language and terminology that corresponds to car accidents. You don’t want to be vague or refer to car accidents in roundabout ways. Be direct and use words that Google or other search engines will relate with a car crash.
It goes without saying that the better the quality of content on your page, the more readers you’ll get, the more visitors you’ll get to your website, and the more conversions you’ll make. If you want search engines to take notice of your website and web pages, you must ensure that the writing and information is top notch.
If the writing is sloppy and the information provided isn’t useful, search engines will notice.
Backlinks are like SEO gold. Your website is given credibility when you have other websites linking to it. The more quality backlinks you have, the more trustworthy your website will appear. It’s important to note that the reverse is also true. If you get backlinks that aren’t from quality sources, it can hurt your rankings.
Be sure to obtain as many backlinks as you can from quality websites, so you can get your website to the top.
It’s natural that you want your law firm to rank highly in Google and other search engine’s results pages, but you might need a little help to do so. You must focus on your business and helping your clients. You probably don’t have time to worry about SEO practices and working to get your website rankings up.
That’s why you might want to look into hiring an attorney seo company that can help you to get the search engine results you’re after. It’s never too late to get more traffic and leads headed your way.